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Jan 11, 19 · Selecting the right set of keyword is important in order to reach out to the right searches happening on Google, wrong selection of match type can lead to irrelevant clicks There are 5 Types of keyword match types in search ads which are as below Broad Match Type Phrase Match Type Exact Match Type Broad Match Modifier TypeOct 06,  · The keyword match types tool provides the secondbest extensive targeting of your Google ads However, it helps create a narrower targeting than the broad match Please use the plus sign to denote broad match modifier keywordsThe keyword match types dictate how closely the keyword needs to match with the user's search query in order for the ad to be considered for the auction So you could use broad match to Google S Exact Match Close Variants Expand Again Now Include Same Meaning Variations Keyword match types google ads